Retail Brand Manager, YSL, Prada & MiuMiu - LUXE Division
Bromma, Sweden
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Retail Brand Manager, YSL, Prada & MiuMiu - LUXE Division
Bromma, Stockholm County, Sweden
Grow our luxury brand's presence, shaping its voice in Sweden. Drive impactful retail activations from strategy to flawless execution. Translate global visions into local omnichannel success stories. Leverage data and insights to ignite market growth and excellence. Your passion, our brand's future in the Swedish market.
Your mission…
You will drive the local marketing activities for YSL, Prada and MiuMiu and you are the expert of the brands’ retail activation and expression within your country. Owning the local adaptation of launches and brand animations – from activity planning, ordering process to final implementation. You are the voice of the brands in your country, the eyes in the retailers for the business unit, and the face of the brands to retailers. Focus is physical distribution but always keeping omni channel in mind to ensure 360 consistencies across channels. You will report to the Nordic Brand Activation Manager and work closely with the Nordic Brand team and local key stakeholders to drive outstanding marketing initiatives and drive the success of your brand in the Swedish market.
You will..
- Translate brand strategy into actionable country specific activation plans respecting brand priorities and guidelines on all relevant consumer touchpoints
- Ensure execution of Nordic retail brand strategy in country on time to drive sales growth for the brand and achieve retail excellence objectives.
- Provide data-driven insights and strategic recommendations to identify new growth opportunities and improve sales performance in your local market.
- Design and implement impactful trade activations tailored to the specific needs of your country.
- Develop and implement merchandising guidelines that optimize product placement, visibility, and shopper engagement.
- Ensure that all brand activations are consistent with the Nordic guidelines on all consumer touchpoints
- Continuously monitor and analyze SO performance highlighting opportunities and risks YTD/YTG.
- Strategize and arbitrate trade investments based on the brands priorities and ROI analysis, with the collaboration of the commercial team.
- Develop and maintain strong collaborative relationships with commercial & field team to ensure alignment between trade marketing activities and overall sales objectives
You are...
- Having a relevant educational background on Master level and +2 years of experience from a comparable job
- Having great communication skills and enjoy building strong relations to various stakeholders - external as well as internal
- Having an effective, structured, and hands-on approach, with close attention to details
- Fluent in Swedish and in English
- Having strong retail and digital (O+O) marketing skills and business acumen
- Having in-depth experience leading marketing activities in your previous career
- Consumer behavior focused
- Proactive and can work independently
- Having knowledge of how to follow-up and follow-through
We are looking for our new Retail Brand Manager to start as soon as possible. This is a fixed-term position. Applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals.
Who are we?
Leading the world in beauty and beauty tech, L’Oréal is a global powerhouse with over 90,000 employees across 150 countries and 37 international brands. In 2024, the Group generated €43.48 billion in sales, driven by innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.
In the Nordics, we are a vibrant community of nearly 1000 employees spread across our four Nordic capitals. We are committed to creating a more sustainable future for beauty and need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet, you will find a home with us. Together, we can create the beauty that moves the North.
About our L'Oréal Luxe division: This division is the home of iconic global beauty brands, offering a world of luxury through exceptional skincare, sophisticated makeup, and exquisite fragrances. We are dedicated to crafting unique, desirable experiences and products that define premium beauty. Joining L'Oréal Luxe means contributing to a heritage of elegance, innovation, and artistic expression, setting trends in the high-end beauty market.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.
- Reference number: 256559
- Location: Bromma, Sweden
- Date posted: 10/02/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Fixed-Term
- Product & Services
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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