Manager - Brand Activation, Garnier
Mumbai, India
Run the brand like it's yours.
In Marketing here, you don’t just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand’s identity, alongside the operational grit to manage a complex portfolio and drive daily execution.
Skills you'll sharpen here
- Big idea creation
- Brand building
- Content creation
- Marketing literacy
- Marketing strategy
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
Inside the operation
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What does being a marketer here mean?
Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. We're not looking for beauty lovers or experts. We're looking for go-getters with an entrepreneurial spirit.
Manager - Brand Activation, Garnier
Mumbai, Maharashtra, India
Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries. Read on to know more about what’s in store for you!
JOB TITLE: Brand Activation Manager – Garnier, Consumer Products Division
Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As a Brand Activation Manager for Garnier, you will be the driving force behind one of the world's most iconic and sustainable beauty brands in the dynamic Indian retail market. You will join a vibrant team and play a pivotal role in shaping Garnier's offline retail activation strategy, translating green beauty into immersive shopper experiences, and bringing our sustainable beauty innovations to life for millions of consumers across the country.
In this role, you will:
- Work closely with marketing, retail, and key account teams to define clear objectives per retailer and channel, creating bespoke trade marketing plans that are impactful, customer-centric, and ensure flawless in-store execution.
- Translate consumer and shopper insights into cohesive 360-degree retail activation plans that align with Garnier’s local brand strategy and champion its "Green Beauty" identity.
- Coordinate with retail design teams to develop permanent and temporary point-of-sale materials (PLV), promotional displays, and visual merchandising strategies to achieve sales and market share targets.
- Cultivate strong, collaborative relationships with retailers and Key Account Managers to keep the brand front-of-mind, identify new trading opportunities, and continuously innovate the in-store consumer experience.
- Manage sampling and gift-with-purchase (GWP) initiatives to support new product launches and drive the growth of our hero product portfolios.
- Measure, track, and report on the effectiveness of all activation campaigns to capture key learnings, optimize operational efficiencies, and maximize ROI on marketing investments.
- Monitor and refine trade marketing processes to better link commercial and marketing activities while maintaining rigorous control over the activation network budget.
We Are Looking For
We are looking for a marketing-savvy professional with a strong eye for design, aesthetics, and meticulous attention to detail. Someone with a creative flair for translating shopper insights into highly engaging, physical brand activations will thrive in this role. A resilient team player who is process-driven, highly organized in managing budgets, and comfortable navigating complexity under pressure is a perfect fit. A candidate with 5-6 years of relevant experience is required, with prior experience in lifestyle brands, luxury brands, or the FMCG industry being highly advantageous. You’re a great match for this role if you have:
- Trade Marketing & Activation: Proven experience executing high-impact offline trade activation plans and managing 360-degree campaign budgets.
- Retailer & Stakeholder Relations: Excellent relationship-building skills to collaborate with Key Account Managers, Retail Design, Commercial, and Marketing teams.
- Consumer & Shopper Insights: The ability to convert market and competitor intelligence into highly engaging, personalized consumer touchpoints.
- Project & Process Management: Strong project and time management skills, with a methodical approach to tracking campaigns, managing sampling initiatives, and coordinating point-of-sale production.
- Brand Stewardship: A deep understanding of brand codes to maintain message consistency across diverse, multi-retailer environments.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
WHO WE ARE:
For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world.
With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future program, we offer every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 27 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe and La Roche-Posay in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).
L'Oréal India employs more than 1,800 people in its head office in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), two Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka) and one India Technology Hub in Hyderabad.
In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law
- Reference number: 252698
- Location: Mumbai, India
- Date posted: 10/05/2026
- Employment type: Full-time
- Professional field: Marketing
- Type of contract: Permanent
- Retail Design & Merchandising
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)Your marketing journey: no single path for all
At L’Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.
- Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
- A geographic scope such as local market or zone or global (DMI)
- Transversal growth: into different functions such as commercial, digital or general management
- Strategic leadership: growing into roles such as Marketing Director or General Manager
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What our people say
L’Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L’Oréal enables you to do almost whatever you want.
Damiano, Marketing Manager Vichy, LATAM
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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