Director, D2C Commercial Strategy - Lancome
New York, United States
Own the business, not just the sale.
Commercial roles here go far beyond a standard sales pitch. You will operate in a true O+O (Offline + Online) environment, connecting physical shelves with digital carts across everything from mass market to luxury boutiques and social commerce. The expectations are high: you will negotiate directly with major retailers, take early ownership of your strategy, and manage a real P&L (Profit and Loss). If you want to build sharp omnichannel skills and see your decisions directly impact how the world buys our iconic brands, this is where you do it.
Skills you'll sharpen here
- Business opportunities identification
- P&L management
- Sustainable business model design
- Negotiation
- Activation excellence
- Omnichannel experience design
As well as these, L'Oréal employees are upksilled in AI fluency, data fluency, and critical thinking.
How we do business?
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You won’t be boxed into a single channel.
You’ll navigate a massive Offline plus Online (O+O) ecosystem, from mass retail and pharmacies to luxury boutiques and e-commerce, working alongside Marketing to connect physical shelves to digital carts..
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Expect early ownership and a steep learning curve.
You won’t sit on the sidelines. You will manage real budgets, drive live negotiations, and deliver immediate business impact. To back you up, our Commerce University will arm you with the exact omnichannel skills needed to thrive here.
Director, D2C Commercial Strategy - Lancome
New York, New York, United States
Job Title: Director, D2C Commercial Strategy, Lancome
Division: LUXE
Location: Hudson Yards, New York City
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
Job Summary:
The Director, D2C Commercial Strategy leads the commercialization and sales planning strategy for [Brand]'s D2C eCommerce business, partnering with brand Marketing and Sales. The Director leverages data-driven insights to develop and execute D2C-specific product and channel strategies to drive positive KPI results. This role focuses on maximizing D2C performance through strategic planning, collaboration with channel owners, and informed decision-making regarding assortment, promotions, and budget allocation.
What You Will Learn:
- D2C Traffic Channel Strategy & Planning: Develop and implement the overall D2C traffic channel strategy, including building the site activity calendar and collaborating with channel owners (Media, CRM, SEO) to drive performance against KPIs.
- Data Analysis & Insights: Conduct in-depth analyses of category performance, activation results, competitive landscape, and other relevant data to optimize brand strategy and inform D2C traffic channel planning. Cultivate a data-driven mindset across teams.
- Budget & Trend Construction and Management: Partner with Planner to influence the D2C Budget, incorporating trend analysis and forecasting to inform resource allocation and investment decisions
- Launch Dimensioning: Develop and execute comprehensive launch plans for new products and initiatives, building an optimal investment strategy and maximizing impact within the D2C channel
- Promotion & Generosity Strategy: Develop and execute promotional strategies and generosity programs to drive sales, engagement, and customer loyalty within the D2C channel, in collaboration with the Planner.
- Assortment Strategy: Develop and manage the D2C product assortment strategy, including exclusive offerings, core products, new launches, GWPs, bundles, and samples.
- Sales Planning Collaboration: Partner closely with the D2C Sales Planner to provide data-driven recommendations and insights for the sales forecasting and inventory planning process.
- DMI and US marketing Liaison: Act as the D2C lead for communication on launch activations, content needs and promotional events.
What We Are Looking For:
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years experience in a direct-to-consumer businesses with merchandising and commercialization exposure, sales planning and experience managing site experience a plus.
- Experience with product sampling, engraving and product customization & art of gifting
- Ability to lead presentations and effectively analyze and translate data into actionable business plans
- Creative problem solver with the ability to prioritize initiatives and anticipate business needs
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels
- Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations
- Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills
- Proven ability to influence others
- Ability to prioritize and manage multiple responsibilities with attention to detail.
- Self-motivated, results and solution oriented, strategic thinker
- Strong time management and prioritization skills
Salary Range: $138K-$200K
- Reference number: 250612
- Location: New York, United States
- Date posted: 09/15/2026
- Employment type: Full-time
- Professional field: Digital Marketing
- E-Commerce
AI Charter: our pact
Why a Pact? At L’Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.
View our AI Charter (opens in new window)
What our people say
Commerce here moves fast, but you have total autonomy. You can go deep as an RGM expert or go broad across divisions and business models. You build the path you want.
Adam, Chief Growth Officer - Luxe, SAPMENA
What we bring to the table
Please note: The exact benefits can vary depending on your country.
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A Competitive Salary to Secure Your Talent
Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.
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Your Health & Well-being First
You'll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.
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Unlock Your Potential
From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.
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Flexibility for a Balanced Life
Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.
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The Ultimate L'Oréal Experience
Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.
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Thriving Community
Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, you'll be part of an ultra-connected network.
Think you’d be a great fit? We’d love to see you apply.
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