Product Manager

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

Purpose:

As a Product Manager, you will handle market and consumer insights, lead comprehensive brand development, and uphold activation excellence. You will own the brand’s 360-degree presence, seamlessly connecting offline and online (O+O) touchpoints to drive market share, ensure optimal brand representation, and deliver a seamless omnichannel consumer journey.

Key Responsibilities

1. Brand Equity & Omnichannel Visibility

• 360° Brand Consistency: Lead and execute marketing plans, ensuring a consistent brand message, visual identity, and tone of voice across both offline retail and online e-commerce platforms.
• Digital Shelf & E-Retailer Excellence: Ensureoptimalbrand representation on e-retailer sites.Optimizesearch visibility, manage high-quality product assets/content, and proactivelymonitorbrand reputation and customer reviews.
• Reputation Management: Activelymonitorcustomer feedback across all platforms, addressingconcernsandleveragingpositive reviews to build brand trust.

2. Strategic Portfolio & Assortment Management

• Assortment Optimization: Define, refine, andoptimizethe e-commerce and retail product assortments in alignment with the overall brand strategy, commercial goals, and localized consumer demand.
• New Product Launches: Lead the end-to-end planning, organizing, and execution of new product launches, implementing activations that elevate brand image and drive market penetration.

3. Campaign Activation & Omnichannel Integration (O+O)

• Brand Activation Ownership: Own the brand's e-activation framework. Manage, co-define, and execute the regional e-trade calendar, ensuring campaignsbuilt foronline are deployed effectively in collaboration with the Shared Value Center (SVC).
• Omnichannel Integration: Develop and implement O+O (Online-to-Offline and Offline-to-Online) strategies. Collaborate with Marketing and CMO teams to encourage cross-channel shopping and integrate retail experiences with digital convenience.
• Media & Traffic Collaborations: Partner with the CDMO team on paid search engine optimization (SEO), digital media, social media advertising, and CRM activations to maximize high-quality traffic and conversion rates.

4. Content Performance & Data-Driven Insights

• Data Analysis & Gap Identification: Track, measure, and analyze both retail and digital performance metrics.Identifymarket opportunities, competitive threats, and portfolio gaps based on consumer research, competitor tracking, and e-com analytics.

• Content Optimization: Evaluate content performance on the digital shelfutilizingguidelines from the CDMO/CET teams, using these data-driven insights to improve content ROI.

5. Business Operations & Financial Management

• Budget Ownership (A&P): Manage andallocatethe Advertising & Promotional (A&P) budget efficiently, prioritizing high-impact initiatives to maximize overall sales and return on investment (ROI).
• Sales Forecasting: Ensure monthly sales forecast accuracy by collaborating closely with commercial and supply chain teams.
• Reporting & Senior Stakeholder Management: Compile competitor activities and prepare comprehensive monthly business review presentations for senior management, covering business updates, performance reviews, market insights, and upcoming plans.

6. Cross-Functional Collaboration

• Internal Alignment: Workhand-in-handwith the Retail and Education teams to ensure the proper roll-out of physical marketing materials, counter services, and consultant training.
• External Partnerships: Manage and liaise with external agencies, e-retailers, and business partners to guarantee that promotional campaigns and communication strategies are executed flawlessly and on schedule.

Key Requirements & Competencies

• Omnichannel Mindset: Strong understanding of both traditional offline marketing cycles and digital shelf/e-commerce drivers.
• Analytical Ability: Comfortable translating data insights (e-commerce dashboards, competitor intelligence, consumer research) into practical brand actions.
• Stakeholder Management: Exceptional communication skills to lead cross-functional partnerships (CDMO, CMO, Retail, Education, and external agencies).
• Operational Discipline: Proventrack recordin A&P budget management, forecast accuracy, and handling complex project timelines.
  

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.