Activation Category Manager, Consumer Products

Location: Ho Chi Minh City, Vietnam
Division: Consumer Products Division (CPD)

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

Reporting to the Category Business Development Director, you will co-create and execute the Go-To-Market (GTM) strategy for our Skincare portfolio (including L’Oréal Paris and Dr.G) across offline channels in Vietnam.

• Strategy & Insights: Co-create O+O GTM strategies, tailoring execution by channel and retailer using shopper insights.
• Commercial Activation: Design end-to-end launch plans, promotional guardrails, and yearly calendars.
• Retail Partnerships: Partner with Commercial teams to pitch NPD and secure top-tier in-store visibility.
• Performance: Track trade budgets, sell-out data, and KPIs to optimize campaign ROI.

We Are Looking For

An agile, analytical leader who embraces a "test-and-learn" mindset to manage retail complexity.

• Experienced in Trade/Shopper Marketing or Category Management.
• Fluent in English and Vietnamese with excellent storytelling and influencing skills.
• Core Skills (from our Skills Library): Category Activation Management, Channel & Customer Activation, In-Store Excellence, Planning Management & Business Analysis, Campaign & Content Management.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.