Aller au contenu principal
L'Oreal Groupe (Accueil)
Vos favoris

Manager, Salesforce Marketing Cloud Team Lead

New York, États-Unis

La tech d'aujourd'hui, à très grande échelle

Nous sommes une équipe de 2 200 experts technologiques qui conçoivent les logiciels, le cloud et l'intelligence artificielle propulsant L'Oréal dans 150 pays. Nous développons des outils qui permettent à nos équipes internes de gagner en efficacité, tout en créant des produits digitaux qui réinventent l'expérience beauté - essayage virtuel, scan, conseils personnalisés en temps réel - pour aider des millions de consommateurs à trouver précisément ce dont ils ont besoin, où qu'ils soient. C'est une ingénierie d'excellence, déployée à l'échelle mondiale, au service d'une beauté plus connectée, plus personnalisée et plus accessible.

Les compétences que vous développerez ici

  • Maîtrise de l'IA
  • Cloud
  • Développement de produits tech
  • Cybersécurité
  • Intégration
  • Maîtrise de la data

Mais la technique ne fait pas tout : nos équipes cultivent aussi les soft skills nécessaires pour travailler efficacement avec l'ensemble de nos métiers.

Ce que vous allez accomplir ici

  • Nous adoptons une approche API-first et Cloud-first, et nous travaillons sur les meilleures stacks de Google, Microsoft ou Meta.

    Vous disposez du budget et des données nécessaires pour concevoir des produits utiles (comme L'Oréal GPT ou nos appareils de beauté connectés) et les déployer dans 150 pays. Nous allons vite, mais jamais à l'aveugle.

  • Votre carrière aussi va etre en mouvement.

    Ici, personne ne reste enfermé dans son couloir. Avec plus de 1 600 mobilités internes par an et un accès illimité à notre Tech & Data University, nous vous encourageons à changer d'équipe, à maîtriser de nouvelles stacks et à vous développer. Enfin, nous comptons sur vous pour développer des solutions numériques inclusives et concevoir des architectures éco-responsables, afin de réduire l'empreinte carbone de nos serveurs

Manager, Salesforce Marketing Cloud Team Lead

New York, New York, États-Unis

Job Title Manager, Salesforce Marketing Cloud Team Lead


Division: Corp IT

Location: New York, NY

Reports to: Head of Marketing Technology

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team!


What You Will Learn:

We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers — including a dedicated Interaction Studio specialist.


A core dimension of this role is the coordination with business stakeholders across country and zone teams — gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team.

Key Responsibilites: 

SFMC Platform & Technical Ownership

  • Own and evolve the end-to-end SFMC platform — Business Unit structure, data model, contact strategy, and security framework
  • Define and enforce platform design principles, coding standards, and technical governance across all SFMC modules
  • Conduct technical reviews for all major initiatives before development begins
  • Anticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap
  • Lead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration)

Team Leadership & Developer Enablement

  • Directly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality
  • Manage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform
  • Establish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns
  • Run code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical bar
  • Foster a collaborative, psychologically safe team culture where experimentation and learning are encouraged

Cross-Functional & Stakeholder Leadership

  • Act as the primary technical escalation point for SFMC across business, data, and IT teams
  • Collaborate with marketing leaders to translate business strategy into platform decisions
  • Contribute to RFP processes, vendor evaluations, and license optimization discussions
  • Represent the MarTech team in enterprise technology forums and IT governance meetings
  • Produce and maintain technical decision records and platform documentation

Technical Skills — Deep Dive

  • SFMC Platform — Team Lead-Level Mastery
    • Email Studio — Advanced dynamic content strategy, deliverability, sender authentication
    • Journey Builder — Complex multi-channel journey design, API-triggered journeys, transactional flows
    • Automation Studio — Advanced SQL orchestration, scheduled and triggered automation design
    • Mobile Studio — SMS, Push, LINE, WhatsApp — architecture and opt-in management
    • Content Builder — Content governance, reusable block strategy, template design
    • Analytics Builder — Custom reporting, Einstein Analytics, data visualization strategy
    • Contact Builder — Advanced data model design, population hierarchy, attribute group strategy
    • Cloud Pages — Microsite design, preference centers, progressive profiling
  • Development & Scripting
    • AMPscript — Expert level: complex lookups, nested logic, dynamic content at scale
    • SQL — Advanced: multi-join queries, window functions, deduplication patterns in Automation Studio
    • SSJS — Server-Side JavaScript for complex scripting, API calls within SFMC
    • HTML/CSS — Responsive email design, cross-client rendering strategy
    • JavaScript — Interaction Studio beacon implementation, Web Collect SDK
    • REST & SOAP APIs — Deep SFMC API expertise: Triggered Sends, Data Extension CRUD, Journey API
    • Python / Node.js (desirable) — Scripting for integration tooling and ETL automation
    • JSON / XML — API payload design, data transformation patterns



  • Compliance & Deliverability
    • Email authentication: SPF, DKIM, DMARC, IP warming strategy
    • Suppression and opt-out management at scale across Business Units
    • Regulatory expertise: GDPR, CCPA, CAN-SPAM, CASL
    • Consent management framework design and preference center architecture
  • DevOps, Platform Engineering, Compliance & Emerging Capabilities (Optional)
    • DevOps & Platform Engineering — High-level awareness of CI/CD pipelines, version control, and monitoring to drive platform efficiency
    • Compliance & Deliverability — Strong understanding of email deliverability best practices and key regulatory frameworks (GDPR, CCPA, CAN-SPAM)
    • AI & Emerging Capabilities — Familiarity with Salesforce's AI ecosystem, including Einstein features, Data Cloud activation, and Agentforce for Marketing (advantageous but not mandatory)

What We Are Looking For:

Required Qualifications:

  • 5-8 years of hands-on SFMC experience, including 2+ years in a team lead role
  • Proven experience leading a team of SFMC developers
  • Deep expertise in SFMC data model design and API integration
  • Salesforce Marketing Cloud certifications — minimum 2 of the following:
    • Marketing Cloud Email Specialist
    • Marketing Cloud Developer
    • Marketing Cloud Consultant
    • Marketing Cloud Administrator
  • Strong stakeholder management skills
  • Excellent written and verbal communication skills
  • Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

Nice-to-Have

  • Salesforce Certified Data Cloud Consultant
  • Experience with Hightouch specifically (reverse ETL, audience syncs, Hightouch Events)
  • Knowledge of Salesforce CRM (Sales/Service Cloud) integration patterns
  • Exposure to Agentforce / Einstein Copilot for marketing use cases
  • Experience in a global, multi-BU enterprise SFMC deployment
  • Familiarity with dbt (data build tool) as used by data engineering teams upstream of Hightouch


As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.


Additional Benefits Information As Follows:

Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)


  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home); Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
  • Employee Resource Groups (Think Tanks and Innovation Squads) 
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

  • Numéro de référence : 250698
  • Site : New York, États-Unis
  • Date de publication : 09/09/2026
  • Type d'emploi : Temps plein
  • Domaine d'expertise : Tech & Data
  • Type de contrat : CDI
  • Product Lifecycle
Découvrir ce site

Charte IA : notre pacte

Chez L'Oréal, l'innovation fait partie de notre ADN depuis plus de 115 ans. Pour inventer l'avenir de la beauté, nous considérons l'intelligence artificielle comme un véritable copilote, avec une conviction forte : la technologie doit toujours être au service de l'humain. Ce pacte, c'est notre engagement envers vous.

Consulter notre Charte IA (s'ouvre dans une nouvelle fenêtre)

La parole à nos équipes

En tant qu'ingénieure passionnée par les nouvelles technologies, ce qui m'anime, c'est de démocratiser l'IA et la tech. Je tiens à les rendre vraiment accessibles et à apporter une valeur concrète aux collaborateurs, dans tous nos métiers.

Lina, AI Product Lead

Vos avantages

À noter : le détail de ces avantages peut varier selon les pays.

  • Un salaire attractif

    Via notre programme Share & Care, nous garantissons une rémunération compétitive par rapport aux standards du marché pour saluer votre contribution.

  • La santé et le bien-être d'abord

    Vous bénéficiez d'une couverture santé et de ressources dédiées, incluant un soutien psychologique, pour vous sentir bien au quotidien.

  • Développez votre potentiel

    Dès votre arrivée, accédez à notre plateforme d'apprentissage mondiale et ses 10 000 formations pour construire votre carrière.

  • Un équilibre de vie respecté

    Trouvez l'équilibre qui vous convient. Notre modèle hybride vous permet de concilier facilement vie professionnelle et personnelle pendant votre stage.

  • L'expérience L'Oréal en exclusivité

    Profitez de belles réductions sur toutes nos marques et testez nos dernières innovations en avant-première.

  • Une communauté dynamique

    Évoluez dans un environnement de travail pensé pour l'échange et le développement. Des bureaux modernes et collaboratifs aux événements internes, vous rejoignez un réseau ultra-connecté.

Cela vous parle ? N'attendez plus pour postuler.

Vous n'avez pas encore vu d'offre.

Vous n'avez pas d'offres sauvegardées

Ne partez pas si vite.
Créez votre alerte emploi.

Vous n'avez pas trouvé l'offre idéale ? Créez votre alerte personnalisée et laissez-nous vous prévenir dès qu'un poste correspondant à vos aspirations s'ouvrira.

Interessé(e) par