Communication Manager, LUXE MM

Key Job Accountabilities  主要職務
As a Communication Specialist or hands-on Manager, you will play a crucial role in bringing our brand campaigns to life. Your responsibilities include:

1. Campaign & Communication Management

・Integrated Communication Planning: Lead and execute the annual 360-degree communication strategy  and key marketing priorities in close collaboration with Product Marketing team.

・Brand Image & PR Strategy: Drive PR outreach and story-telling to ensure strong, elevated brand visibility across top-tier fashion, beauty, and lifestyle media.

・Influencer Activation: Identify, build, and nurture high-level relationships with target celebrities, stylists, and KOLs aligned with Maison Margiela’s unique identity and aesthetic.

・Content Creation & Authority: Drive the creation of highly engaging, aesthetic, and relevant content through KOLs/influencers that deeply resonates with consumers.

・Event & Experience Management: Conceptualize and execute high-impact PR events, press previews, and experiential activations to maximize brand exposure and engagement.

・E-Commerce & Retail Synergy: Collaborate with EC and Retail teams to support online/offline traffic and driving tangible business results.

2. Agency & Partner Management

・Agency Oversight: Lead and manage PR, media, and influencer agencies to deliver high-quality execution, strategic direction, and maximum ROI.

3. Data Analysis & Insights

・Performance Measurement: Track and analyze all communication and media activities against target KPIs (e.g., Reach, Engagement, Share of Influencer).

・Social & PR Tools: Utilize measurement tools to evaluate campaign ROI and optimize future activations.

・Market Intelligence: Monitor local luxury/fragrance competitor best practices and stay closely connected with L’Oréal Group best practices worldwide.

Must Have Aspects 必須項目 

- Language: Excellent interpersonal skill, editorial communication skill, presentation skill both in Japanese and business conversational level of English.

- Experience: Minimum 3-5year experience in digital media related job or related company such as Ad agency, digital production company.

- Proven strong planning, budget management, and end-to-end execution skills.

- Deep understanding of luxury brand storytelling, artistic direction, and the ability to articulate product credibility (scientific/craftsmanship authority) through high-quality creative output.

- Understanding of digital media trends, social media networks (Instagram, X, TikTok, LINE), and basic data analytics to track performance.

- Proficiency in PC & Microsoft Office (Excel, PowerPoint, Word).

Preferred Qualification 希望項目

- Experience working in multicultural/global fashion or cosmetics organizations.

- Experience managing crisis communication or high-profile public relations campaigns.

- Familiarity with media planning and buying processes.